Category : Business

Business Sales Tips

Going In Blind (Don’t Do It)

Do Your Research!

Going In Blind

In the past couple of weeks, I was simultaneously flattered and floored on two separate occasions.  These were both glaring examples of why going in blind in sales is bad.  And I was compelled to share.

Both of these events occurred within the realm of LinkedIn, but they could have happened anywhere.  It seems that my LinkedIn Profile had attracted some fine folks who felt I had a need for their products and services.  Looking at their bios and websites, I was flattered that these successful folks took an interest in me, whether they were trying to sell me or not.

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Business Productivity Sales Tips

Finish Strong: Trim The Fat

Trim The Fat

I am a proponent of taking a “Business doesn’t slow for the holidays” mindset as deep into December as I can.  It’s inevitable though, that at some point you will hit a cliff.  My last post was about auditing and pruning your social media, but there are plenty of ways to trim the fat this time of year.

Depending on your industry, that cliff can come as soon as Thanksgiving or as late as Christmas Eve, but at some point, “Call me after the holidays” becomes more than a smokescreen.

When that time comes, your job is not done.  You have work to do.  You need to prepare for the January sprint toward goal.  Grab an egg nog and pull up a chair.  It’s time to trim the fat.

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Business Productivity Sales Tips

Finish Strong: Audit Your Social Media

Social Media Audit

Audit Your Social Media

As we blast through the end of 2017, it’s time to spend some time ensuring your social media presence is solid. Social proof is a major lynchpin in marketing ourselves and the proper use of social media can magnify this tenfold.

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