The following is an excerpt from The Sell Smarter Collection.

There is no perfect time.

One other way we get in our own way is waiting for the perfect time to call a client and even worse, the perfect time to close.

No one wants to look like they are just sitting by the phone waiting for your call. How often do you call on a prospect that is just “hanging out”? They want to sound busy. Think about all the times you catch someone who is on a conference call, in a meeting or “just walking into a meeting”. Let’s just agree to something here. One, if you are ON a conference call, you aren’t putting it on hold to take a random sales call. Two, if you are in a meeting, you aren’t calling time-out to take a call on your cell. And three, look at your watch the next time you say you are walking into a meeting. We know meetings don’t start promptly at 11:18 am these days.

With that little rant out of the way, never wait around for the perfect time to call. Does the following sound familiar?