Business Productivity Sales Tips

Branding… How are you doing it?

Sell Smarter


Hello there! I have been working on the third book in the 30 Minute Sales Coach 30 Minute Sales Coach series for the last two weeks, and recently finished a chapter about branding.

The chapter is about personal branding, but really, I am The 30 Minute Sales Coach, so designing the brand is also branding me.  I realize that I could be doing a much better job of this.

I am not practicing what I preach!

Below is the branding of book one.

I started with this awesome Fiverr cover that incorporated the 30 Minute Sales Coach logo I had created.

Branding Original

It was good, but something about it was off.  It had the branding, but it was described as looking like a label from a juice bottle.

Then, I took inspiration from a simple Helvetica style logo I saw and came up with the one below.  Sales were actually solid, but I still felt a little too DIY in my effort.

Second Shot At Branding

When I say sales were solid, this cover actually gave me the absence of branding, but I sold more than with the old cover.  Solid does not mean “mad paper” results.  I don’t expect these niche books to be instant bestsellers, but I do expect that the knowledge in this noggin is good enough to create some demand.  This cover wasn’t cutting any condiments, let alone THE mustard.

I am flying by the seat of my pants with the whole Kindle Publishing thing, so I am admittedly learning as I go along.

This morning, I got a wild hair up my you know what and decided I had to make a change to the branding of my books.

Here is what I came up with.

Branding Book One

Branding Book Two

In this neverending saga of trial and error, I was actually referred to a designer to tighten these up even further.  I guess I will never stop evolving.

I have to say that my homemade covers are making me gush with pride.  I know that I am also blinded by my own bias, so I will let the experts take a crack at tweaking my work.

Scott Fishman
With over two decades of experience as a sales professional, Scott has seen it all. Not only has he been consistently at the top of his field, but he has helped to train, coach and mentor an entire new generation of sales professionals as well. It's time that Scott has shared his expertise with the world. It started with The Seven Minute Sales Minute podcast and continues with The 30 Minute Sales Coach Books. Scott is excited to share his knowledge with you.
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