Hello there! I have been working on the third book in the 30 Minute Sales Coach 30 Minute Sales Coach series for the last two weeks, and recently finished a chapter about branding.
The chapter is about personal branding, but really, I am The 30 Minute Sales Coach, so designing the brand is also branding me. I realize that I could be doing a much better job of this.
I am not practicing what I preach!
Below is the branding of book one.
I started with this awesome Fiverr cover that incorporated the 30 Minute Sales Coach logo I had created.
It was good, but something about it was off. It had the branding, but it was described as looking like a label from a juice bottle.
Then, I took inspiration from a simple Helvetica style logo I saw and came up with the one below. Sales were actually solid, but I still felt a little too DIY in my effort.
When I say sales were solid, this cover actually gave me the absence of branding, but I sold more than with the old cover. Solid does not mean “mad paper” results. I don’t expect these niche books to be instant bestsellers, but I do expect that the knowledge in this noggin is good enough to create some demand. This cover wasn’t cutting any condiments, let alone THE mustard.
I am flying by the seat of my pants with the whole Kindle Publishing thing, so I am admittedly learning as I go along.
This morning, I got a wild hair up my you know what and decided I had to make a change to the branding of my books.
Here is what I came up with.
In this neverending saga of trial and error, I was actually referred to a designer to tighten these up even further. I guess I will never stop evolving.
I have to say that my homemade covers are making me gush with pride. I know that I am also blinded by my own bias, so I will let the experts take a crack at tweaking my work.