Branding… How are you doing it?

Branding

Hello there! I have been working on the third book in the 30 Minute Sales Coach 30 Minute Sales Coach series for the last two weeks, and recently finished a chapter about branding.

The chapter is about personal branding, but really, I am The 30 Minute Sales Coach, so designing the brand is also branding me.  I realize that I could be doing a much better job of this.

I am not practicing what I preach!

Below is the branding of book one.

I started with this awesome Fiverr cover that incorporated the 30 Minute Sales Coach logo I had created.

It was good, but something about it was off.  It had the branding, but it was described as looking like a label from a juice bottle.

Then, I took inspiration from a simple Helvetica style logo I saw and came up with the one below.  Sales were actually solid, but I still felt a little too DIY in my effort.

When I say sales were solid, this cover actually gave me the absence of branding, but I sold more than with the old cover.  Solid does not mean “mad paper” results.  I don’t expect these niche books to be instant bestsellers, but I do expect that the knowledge in this noggin is good enough to create some demand.  This cover wasn’t cutting any condiments, let alone THE mustard.

I am flying by the seat of my pants with the whole Kindle Publishing thing, so I am admittedly learning as I go along.

This morning, I got a wild hair up my you know what and decided I had to make a change to the branding of my books.

Here is what I came up with.

In this neverending saga of trial and error, I was actually referred to a designer to tighten these up even further.  I guess I will never stop evolving.

I have to say that my homemade covers are making me gush with pride.  I know that I am also blinded by my own bias, so I will let the experts take a crack at tweaking my work.